WhatsApp Business API pricing has two components: Meta's per-conversation fee (varies by country and category) and the platform fee charged by your API provider. Here is the complete 2025 breakdown.
How WhatsApp API Pricing Works
The WhatsApp Business API uses a conversation-based pricing model. A conversation is a 24-hour messaging window opened when either you or your customer sends the first message. You pay per conversation, not per message.
Conversation Categories
Meta charges different rates based on the conversation category:
- Marketing: Promotional messages, product announcements, offers. Highest cost tier.
- Utility: Transactional messages like order confirmations, shipping updates, payment alerts.
- Authentication: OTP and verification codes. Usually lowest cost.
- Service: Customer-initiated conversations where you respond. Often has free tier.
Sample Pricing by Country (Marketing Conversations)
Rates are in USD per conversation and are subject to change by Meta. Always confirm current rates with your provider.
- India: ~$0.0080 per marketing conversation
- Brazil: ~$0.0625 per marketing conversation
- UAE/Gulf: ~$0.0450 per marketing conversation
- USA: ~$0.025 per marketing conversation
- UK/Europe: ~$0.0752 per marketing conversation
- Nigeria: ~$0.0300 per marketing conversation
- Indonesia: ~$0.0250 per marketing conversation
Platform Fees (WhatsApp Global)
In addition to Meta's conversation fees, WhatsApp Global charges a platform fee starting from $49/month. This covers API access, the messaging dashboard, analytics, template management, and technical support. See our pricing page for full plan details.
How to Calculate Your Total Cost
Example: An Indian e-commerce company sending 10,000 marketing conversations per month:
- Meta fees: 10,000 × $0.008 = $80/month
- WhatsApp Global platform fee: $149/month (Professional plan)
- Total: $229/month to send 10,000 conversations
At a conservative 5% conversion rate and $25 average order value, 10,000 conversations generates $12,500 in revenue — a 54x ROI.
Free Tier: Service Conversations
The first 1,000 service conversations per month are free. A service conversation is opened when a customer messages you first and you respond within 24 hours. This makes customer-initiated WhatsApp support very cost-effective.
Getting an Accurate Quote
Because pricing varies by country, volume, and use case, we recommend speaking to our team for an accurate cost estimate. Contact sales@whatsappglobal.online with your target countries and expected monthly message volume.